After getting Wahoo's Fish Taco off the ground and popular with surfers, Wing Lam helped popularize snowboarding. He became the marketing director, then president, of the US Snowboard Association, bringing in sponsors and organizing events even though he had never snowboarded before. He also helped organize the first professional skateboarding events after skateparks were shut down due to liability concerns in the late 80s.
The video is a Show Clip from Cautiously Optimistic Episode with Wing Lam
