Wing Lam describes the unique blend of Brazilian and Asian flavors that inspired the restaurant's menu. He also shares his strategic marketing moves that helped launch Wahoo's into the surf industry: partnering with surf brands like Billabong, Quicksilver, and O'Neill to become their official restaurant. This collaboration attracted pro surfers and action sports enthusiasts, solidifying Wahoo's as a popular hangout spot. Additionally, Lam discusses his commitment to supporting up-and-coming athletes through the "Hot Groms" ad campaign, which featured young surfers, snowboarders, and skaters in exchange for co-op advertising space. This initiative further strengthened Wahoo's connection to the action sports community.
The video is a Show Clip from Cautiously Optimistic Episode with Wing Lam
